Work Description: CD PROJEKT is one of the biggest companies in Poland and is still searching, highly-qualified new employers. The company doesn’t want to be perceived as huge, callous corporation, but a place for talented people working on things they love. The clinet wanted to show it with original, funny and modern website and offline campaign. I designed two layouts and did all the copywriting work, but project has been suspended and it’s still not published right now because of the world’s recession. The first one “Tie Breaker” should show the company as place where people is doing everything with their ties but not wearing them and still joking about that business look. The second “Head Hunter” looks like magazine for hunters or shooters, and presents job seekers as deers, who still have a choice who would shoot them out. Both layouts were stylized for magazines layouts, first to show that CD PROJEKT is still serious company instead of their sense of humour, second to support offline campaign in press. The deisgns are pretty much drafts because we didn’t reach the production phase.
You can also take a look on ATL campaign.
Technology: .net | PHP
Language: Polish
Published: unpublished
Target: 20-40, job seekers
Software: Photoshop
Agency: MUTANT.lab (part of gram.pl LC, CDPROJEKT group)
Client: CD PROJEKT Blue
People who could recommend this work: Dariusz Sokołowski, Jarosław Orzeszek, Krzysztof Szarski, Justyna Milewska
